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SW Friday Newsletter:
Rationally Optimistic Investing

Successful investing is simple, but it’s not easy. This is especially true in the age of the 24/7 news cycle which offers a perpetual cycle of doom and gloom, suggesting that investing success requires constant vigilance and trading according to the day’s headlines.

This is simply not true.

It's clear to me that the factor most associated with investor success, besides diversification and minimizing expenses, is – simply – how well you stick to your plan.

Our mission is likewise simple:  to provide positive (and historical) perspective and insight so that you can more confidently pursue your financial goals.


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