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Thoughtful Insights for Complex Financial Lives
Long‑form articles exploring the real‑world planning, investment, and tax questions I see most often — especially around equity compensation, cross‑border issues, and building a durable wealth plan.
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Navigating Employee Stock Purchase Plans (ESPPs)
Looking Beyond One Peak: Seeing Your ESPP in the Context of Your Whole Financial Landscape “Buy what you know” is a familiar investment mantra. For many professionals, that naturally leads to owning stock in the company they work for. When your employer offers an Employee Stock Purchase Plan (ESPP), the temptation is even stronger: you can buy shares at a meaningful discount, often with a “lookback” that sweetens the deal even more. But ESPPs are not free money, and they are

Malissa Marshall, CFP®, MS Tax, EA
May 69 min read


A Plan for Managing Stock Sales: 10b5-1 Plans and SEC Rules
For public company executives, trading your own stock can feel like walking a legal tightrope. Blackout periods, MNPI, and SEC rules can make it hard to diversify or fund major goals. Rule 10b5 1 trading plans offer a way to sell shares on a pre set schedule — within strict guardrails — so you can manage concentration risk while staying on the right side of insider trading rules.

Malissa Marshall, CFP®, MS Tax, EA
Apr 88 min read


Reducing the Tax Impact of Equity Compensation: Understanding The 83(b) Election
Equity compensation can be a powerful wealth building tool — but without careful planning, it can also create surprise tax bills. The 83(b) election lets some founders and employees choose to pay tax earlier, at a lower value, in exchange for treating more future growth as capital gains. This article explains how the election works, when it may help, and when it can backfire.

Malissa Marshall, CFP®, MS Tax, EA
Mar 119 min read


Managing Your Stock Options During a Job Transition
Changing jobs — or being laid off — can turn your stock options from a distant “someday” into an urgent decision. Years of grants, different tax rules, and looming expiration dates often collide at once. This guide helps you understand what you actually hold, what happens when you leave, and how to turn a pile of options into a clear, actionable transition plan.

Malissa Marshall, CFP®, MS Tax, EA
Feb 118 min read


How Executives Can Maximize the Benefits of Their Cash Balance Plan
Maximize the benefits of your cash balance plan as an executive. Discover strategies to accelerate retirement savings, reduce tax burdens, and coordinate with your overall financial plan for lasting security.

Malissa Marshall, CFP®, MS Tax, EA
Sep 17, 20254 min read


Beyond the 401(k): Deferred Compensation Strategies for High Earners
Learn how deferred compensation plans help executives save beyond 401(k) limits, smooth income, and fund early retirement with tax-efficient strategies.

Malissa Marshall, CFP®, MS Tax, EA
Aug 17, 20254 min read


From Overwhelmed to Empowered: Demystifying Executive Compensation for High-Income Professionals
Explore thoughtful strategies for managing complex compensation — including deferred pay and equity — to build a clear, actionable financial plan aligned with your goals.

Malissa Marshall, CFP®, MS Tax, EA
Jan 24, 20245 min read

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