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Navigating Your Pre-IPO Stock: A Thoughtful Checklist for Startup Employees

  • Writer: Malissa Marshall, CFP®, MS Tax, EA
    Malissa Marshall, CFP®, MS Tax, EA
  • 19 minutes ago
  • 4 min read
Mountain vista with clear sky and distant peaks, symbolizing strategic vision and thoughtful planning for financial growth in a pre-IPO journey
Mountain Vista Reflecting Long-Term Planning and Growth

Working at a startup is more than just a job — it’s a journey of creativity, perseverance, and collaboration. For many, it means building something from nothing, alongside colleagues who share a vision to reshape an industry or create meaningful innovation. When your company heads toward an initial public offering (IPO), that journey has the potential to culminate in a tangible, life-changing opportunity: turning your company stock into liquid wealth.


Yet, while the prospect of liquidity is exciting, the path from private stockholder to public investor is complex. Understanding the types of stock you hold, the tax implications, the lock-up period, and how to position your gains responsibly can be daunting without guidance.


This pre-IPO checklist is designed to illuminate these critical considerations, empowering you to make informed decisions and move beyond the excitement of the IPO toward the peace of mind that comes with thoughtful financial stewardship.


Understand the Nature of Your Stock


Pre-IPO equity comes in various forms, each carrying distinct features and implications. The first step is to identify what kind of stock you own because the mechanics of selling and tax treatment vary accordingly.

  • Restricted Stock Units (RSUs): These represent shares granted to you by your employer, but they vest over time. Only after vesting do they become yours to sell. The fair market value of vested shares is treated as ordinary income for tax purposes at that time, often coinciding with or shortly following the IPO.

  • Stock Options: Most commonly divided into two types — Non-Qualified Stock Options (NSOs) and Incentive Stock Options (ISOs). Both grant the right to buy company shares at a predetermined price, but their tax treatments diverge.


Decoding Stock Options and Taxes


Non-Qualified Stock Options (NSOs) offer the right to purchase shares at a set strike price. If the stock’s value rises, you gain by selling at the market price above that strike price. However, the moment you exercise these options, the difference between the strike price and the current stock price counts as ordinary income, taxable accordingly. Any subsequent sale of the shares may generate additional capital gains or losses.


Incentive Stock Options (ISOs) provide favorable tax treatment if used strategically. Exercising ISOs does not immediately trigger ordinary income tax, but could be subject to the alternative minimum tax (AMT). By holding the shares for at least one year after exercise and two years after the grant date, gains from selling may qualify for long-term capital gains rates — generally lower than ordinary income tax. Timing and tax planning here are key.


The complexity of vesting schedules and expiration deadlines cannot be overstated; options may lapse if not exercised before they expire. Staying on top of these dates helps protect your equity value.


The IPO Timeline and Lock-Up Period


After a company goes public, there is typically a lock-up period, commonly lasting six months, during which employees and insiders are prohibited from selling their shares. This restriction aims to provide market stability but also means that even when your shares vest or options are exercised, you may need to wait before converting them into cash.


During this lock-up, prices can be volatile. It is wise to resist the temptation to count your IPO proceeds as guaranteed income too early. Instead, maintain your financial discipline: adhere to your budget, avoid premature spending, and stay the course with your savings and investment strategies.


Strategic Exercising and Tax Minimization


One common approach to maximizing tax efficiency is to exercise stock options early enough to start the clock on qualifying for long-term capital gains treatment. For ISOs, this means exercising at least one year before selling, and two years post-grant, to benefit from preferential tax rates.


For example, exercising options six months before the anticipated IPO can position you to sell shares as long-term capital gains immediately after the lock-up period expires — assuming the company goes public and the stock price appreciates. However, these decisions must align with your broader financial context and risk tolerance, not just tax timelines alone.


The Case for Diversification


Holding a substantial portion of your net worth in your company’s equity can expose you to concentrated risk. Generally, having more than 10% of your portfolio tied to a single stock is considered a risk concentration worth addressing.


Diversifying some of your holdings after the lock-up period is prudent, as it helps safeguard your wealth against company-specific risks and market fluctuations. Diversification can also reflect your values, for instance, by allocating some assets toward environmental, social, and governance (ESG) investments or other areas meaningful to you.


Beyond investment portfolio considerations, monetizing a portion of your IPO gains to address big-ticket goals — such as funding education through 529 plans, paying off student loans, or bolstering retirement savings — can create a balanced, holistic financial plan that supports both today’s priorities and tomorrow’s security.


The Bottom Line: Planning Before Action


An IPO crystallizes the dedication and effort you’ve invested in your company. Yet, this milestone is a gateway, not a finish line. To transform equity into enduring wealth, you’ll need a comprehensive, personalized plan that considers tax strategy, risk management, timing, and your life goals.


No checklist can replace expert advice tailored to your unique situation. Engaging with financial and tax professionals who understand the intricacies of startup equity and market dynamics can ensure that your IPO proceeds serve as a foundation for lasting financial well-being.


If you’re preparing for your company’s IPO or navigating the early days post-IPO, thoughtful planning today can shape the financial future you deserve. For insights on how to optimize your equity, manage taxes effectively, and build a diversified portfolio aligned with your goals, consider reaching out for expert guidance tailored just for you.


This content is for informational and educational purposes only and is not intended as legal, tax, or financial advice. The information may not be applicable to your specific circumstances or current regulatory changes. No client relationship is created by reading this blog. Always consult a qualified legal, tax, or financial professional for advice tailored to your individual situation and jurisdiction.

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