How a Financial Plan Creates Freedom: More Than Just Numbers
- Malissa Marshall, CFP®, MS Tax, EA

- Feb 4, 2020
- 5 min read
Updated: Oct 5

Financial planning doesn’t start with a spreadsheet. It starts with a conversation — one that invites you to slow down, dig deep, and dream a little. Most people who reach out to me haven’t worked with an advisor before, but they have an intuition: life (and money) could be less stressful, more organized, and more aligned with their deepest priorities. Yet the idea of diving deep into financial planning feels foreign, even intimidating. What’s it actually like? And how could this process translate into something as impactful as day-to-day confidence or a greater sense of freedom?
The truth is that comprehensive financial planning isn’t primarily about numbers, nor does it begin with products or complex spreadsheets. Instead, it starts with a much simpler — and more essential — question: What matters most to you? Only with real clarity around values and priorities does a plan become meaningful and actionable.
The “How” Is About You—Not the Numbers
For many of us, the prospect of “planning” our finances can trigger anxiety. We conjure images of dense spreadsheets, tax jargon, or formulas that feel disconnected from real life. But in my experience working with driven professionals and families, the part that matters most doesn’t begin with math — it begins with listening.
Our earliest conversations focus on uncovering your goals and values — what kind of life you want to lead, and how money shows up at the crossroads of your family, your career, your dreams, and even your worries. These are the themes that will shape every meaningful financial decision down the road.
Think of financial planning as more akin to charting a journey than solving for “X.” Yes, technical precision matters (and you need a navigator who’s comfortable with complexity), but the process is rooted in perspective: zoom out from the details to see the big picture, then zoom in with the right tools and strategies to move you toward your chosen destination. The result? Anxiety gives way to clarity, and the sense of overwhelm gets replaced by agency and freedom.
What Does Real Financial Planning Look Like?
Once your priorities are clear, it’s time to dive into the details. This process is collaborative, always paced to your comfort, and focused on education as much as analysis. In practice, I see comprehensive planning unfolding as a sequence of three interconnected phases:
Step 1: Mapping the Landscape — Together
This begins with a thorough assessment of your current landscape: your assets, liabilities, cash flow, investments, insurance, estate plan, and risk tolerance. For many, some of these components are a mystery or a jumble — a blend of accounts, workplace benefits, or property holdings that don’t quite “fit” together. My role is to make those dots visible and start connecting them in ways that make sense for your life, not just your balance sheet.
Part of this step is demystifying the basics. Not everyone can readily explain the mechanics of a 401(k), a deferred comp plan, or the tax nuances of various investments. I’m here to guide, educate, and empower you with knowledge — on your terms and in plain language — so you never feel lost or uncertain.
Step 2: Connecting the Dots—From Vision to Roadmap
Armed with this map and new clarity, we return to your goals — but now we can tie them to realistic financial assumptions and models. What will your children’s education cost? What kind of retirement feels right, and what steps can we take now to steer you toward it? What legacy would you like to leave, or what risks worry you most?
At this stage, technical expertise meets personal context. I’ll analyze your investment strategy, stress-test it against your objectives, and show you — through scenario modeling and careful explanations — where course corrections may be needed. Beyond investing, we’ll explore how tax decisions, estate structures, and insurance choices can all align to support your vision.
It’s not “one and done” — it’s dynamic, collaborative, and designed to make even the most complex crossroads approachable. We’ll demystify choices, weigh trade-offs, and — crucially — create a plan that you understand and believe in.
Step 3: Turning Clarity Into Momentum
Creating a great plan is only the beginning. Life has a way of introducing unexpected twists — career moves, new family members, inheritances, business opportunities, setbacks. The ongoing value comes with real-time decision support and proactive monitoring, so your plan evolves as you and the world around you change.
Here’s where a trusted advisor becomes not just a resource, but a true partner and steward:
Implementation: We work together to follow through on every strategy — from account rebalancing to updating beneficiary forms to tackling paperwork that might otherwise stall your progress.
Course Corrections: As tax law or your own circumstances shift, we proactively assess their impact and recalibrate your plan so you’re never left scrambling.
Education & Communication: Questions pop up — sometimes at the worst moments. My job is to be accessible, to listen, and to provide clear, technical yet approachable answers that empower you to act with confidence, again and again.
At Soaring Wealth, we’re systematic about ensuring clients avoid financial derailment — not only by building robust plans, but by sticking with you through implementation, review, and every inevitable adjustment life demands.
How a Financial Plan Creates Freedom
Many years ago, I heard Tara Brach say something that has stuck with me:
“Freedom is knowing that you have enough.”
Financial planning, at its best, is about more than optimizing investments or reducing taxes. It’s about creating clarity — so you understand where you stand, what truly matters, and what needs to happen to move steadily toward your goals.
There is real freedom in knowing you have a plan — and that the plan is evolving with you, not just sitting in a drawer becoming obsolete. That freedom is a gift I see every client experience in their own way: it might mean finally planning a career change, starting a business, traveling more, or simply losing that nagging sense of financial anxiety.
Ready to Explore Your Own Path to Freedom?
If you’re curious about what this process might look like for you and your family, or if you simply want more clarity before taking the next step, I invite you to book a time for us to talk. Let’s discover together what freedom could mean for you.
This content is for informational and educational purposes only and is not intended as legal, tax, or financial advice. The information may not be applicable to your specific circumstances or current regulatory changes. No client relationship is created by reading this blog. Always consult a qualified legal, tax, or financial professional for advice tailored to your individual situation and jurisdiction.





